Blogging is the hub of your media company. And it's no longer enough to have a "good" blog or even a consistent blog. 

Instead, your ultimate goal is to create a blog that is someone's favorite blog on the planet. Unless you're someone's favorite blogger, you'll never truly succeed.

Today's Sprout Social shout out goes to Rory Vaden -- one of the best speakers in the world. His latest book, Take the Stairs, is the perfect book if you're anything like me - always busy. It will change the way you think about your time and your priorities. Buy the book here: http://www.amazon.com/Take-Stairs-Steps-Achieving-Success/dp/0399537767/

Rory also hosts a podcast called Daily Discipline, where he interviews movers and shakers in the business world about their work. Listen to the podcast here: https://itunes.apple.com/us/podcast/daily-discipline-rory-vaden/id650895336?mt=2

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.