Contrary to popular belief, the key to creativity is actually focus. I know a lot of creatives are going to be like, "Wait a minute. Wait a minute. I don't like rigidity. I don't like this out there. I want to be creative. I want to be in flow." Well, you can't be in flow if you're constantly being interrupted. In today's age, we have Facebook, Twitter, Instagram, social media galore going right at us. We have chats coming up on our computer, email coming in, people talking to us left and right, so many distractions that it's almost impossible to be in a flow state unless you actually create it by being focused.

 

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