Alex West Steinman is co-founder and CEO of The Coven, a community and workspace for women and non-binary people. A 2019 Bush Fellow and one of Inc. Magazine's 100 Female Founders, she paves the way for more inclusive workplaces. In addition to her passion for the economic empowerment and advancement of women, she raises tiny humans alongside her husband and enjoys sharing insights with budding entrepreneurs and leaders. 

Alex shared her amazing story of how she and her co-founders were inspired by pain points they were experiencing in their own lives and launched The Coven. They quickly realized that the goal they had to make the lives of women and non binary people better was shared by not just them, but the greater community as well. She walks us through the journey from idea straight through to opening the spaces to the incredible impact it has had on their community.

In this episode, Alex gives great advice on how to:

• Conduct effective market research and make your target audience feel like part of the building process
• Utilize your network to further your crowdfunding efforts
• Balance the responsibilities of having multiple co-founders to help your startup reach its fullest potential

Tune in as Alex and Shauna discuss the unique origin story of The Coven and the social impact it has made on it’s community. Check out Marissa's episode here.

Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.