Launching a hardware startup comes with unique challenges, and one of the biggest mistakes founders make is waiting too long to validate their product. In this conversation, we explore why early validation with a small audience is critical and how focusing too much on perfection can lead to wasted time and resources.

Unlike software, hardware changes are expensive, so getting feedback as early as possible is key to avoiding costly retooling. If you're working on a hardware product, this episode will help you prioritize what really matters before going to market.

Key Topics:

• Why early validation is crucial for hardware startups
• How to test a minimum viable product (MVP) with a small audience
• The high cost of retooling in hardware development
• Why waiting too long to launch can kill an idea
• The importance of getting real market feedback before scaling
• Why building the perfect product means nothing if no one wants it

Quotes:

• "Go to market early with a selected audience—don’t wait too long."
• "The opportunity cost of retooling in hardware is massive."
• "Don’t build the perfect product that no one wants."
• "Validation isn’t just for software—hardware needs it even more."
• "Launching fast and learning early can save a startup from expensive mistakes."