The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Coach Arleta Daniels.

Reading inventRight cofounder Stephen Key’s book about licensing One Simple Idea was life-changing for Arleta Daniels. She’d been creative all her life, but unsure of exactly what to do with her hundreds of ideas. “When I read One Simple Idea, I thought, ‘So this is what I’m supposed to do!’” Sure enough, shortly after becoming an inventRight student, Arleta licensed no less than 21 of her playful ideas for gift-to-go novelty stationery products.

After a successful career in IT as a technical writer with an MBA, she began pursuing the life of an entrepreneur about four years ago. In addition to coming up with new product ideas, she’s also an accomplished non-fiction ghostwriter, which means she is constantly immersing herself in new subjects, often related to business.

In reference to some of the clever, beautiful creations she has made for the novelty gift industry that she is now trying to license, Arleta explained that being surrounded by things she loves inspires her. “If I can’t find what I’ve imagined, I can create it! It’s the perfect way to express myself. One day I realized, there’s no reason I can’t make a living doing this… I’ve always been interested in a really wide variety of things, so creating is perfect for me.” Arleta is now an inventRight coach, teaching students how to do the same.