The Key to Licensing - Hosted by Sylvia Pomazak. Featuring inventRight Alumni Aaron Orozco

Aaron Orozco was watching Shark Tank one day and thought to himself, “I can do that." So he came up with a plush toy product and started the process of venturing. $15,000 later, he realized that amount wasn’t even going to scratch the surface of the capital and time he still needed to commercialize it. He had been watching the inventRightTV YouTube channel with Stephen Key and Andrew Krauss about product licensing and thought to himself, “I can do that." So, he proceeded to try and license his kid's toy. He got into companies, but no one offered him a licensing deal, and that's when he decided to invest in the personal inventRight coaching program.

His coach was Ryan Diez, who Aaron states “saved my life." Not literally, of course, but in the sense that if it were not for his coach, he would not have realized everything he had been doing wrong. After working with Ryan through the 10-step licensing process and gaining knowledge and skills, he successfully licensed his first product in the pet industry. Not only that, but it was a toilet paper squeaky toy which played right into the toilet paper frenzy that was currently happening with the pandemic.

Aaron continued to work on more ideas, and has since licensed a second product in the pet industry. He attributes his success to having an amazing coach, Ryan Diez, to help him along the way.