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Get ready to hear from the queen of pivoting herself: Cari McGrath. Starting as a beauty blogger-turned-lash-artist, hear how Cari successfully pivoted her business from successful lash artist to nation-wide, viral lash educator. When Cari went viral for her unique lashing technique, she knew she had to jump at the opportunity to get it in front of as many artists as possible. She's telling the story on how she pivoted her business, how she's riding the wave of her viral videos, and what she plans to do next. You can find her HERE.