I had an incredible conversation with Bethany Ayers, a seasoned investor and tech sales expert, on my podcast, the Startup Sales Podcast. We discussed some invaluable insights into the world of sales, customer loyalty, pricing, and hiring a sales leader. Here are three key takeaways from our conversation:

1️⃣ Focus on product-market fit: Bethany emphasized the importance of solving a problem that people are willing to pay for. It's crucial to listen to feedback and find people who believe in your vision, but also discern which feedback is valuable. Retaining and upselling to customers plays a significant role in achieving product-market fit.

2️⃣ Carefully consider your sales leader hire: Beth shared valuable insights into hiring the right sales leader for your startup. Avoid senior salespeople from big competitors, those with a massive contact list, or ones who are several stages ahead of your company. Instead, consider someone with early AE experience and ambition for a leadership role.

3️⃣ Communication with the board is key: Beth discussed how open and honest communication with the board is crucial, especially regarding potential hiring mistakes. Board papers should highlight wins, positive customer feedback, and other essential information. Having board members with operator experience can bridge the gap between operators and investors.

If you want to delve deeper into these key takeaways and gain more insights into the world of startup sales, don't miss this episode of the Startup Sales Podcast featuring Bethany Ayers. Listen in now and let me know your thoughts!

Thank you, Bethany Ayers, for joining me on the podcast and sharing your wealth of knowledge.