Ben Stanbury has been a top executive at some of the largest content creators in the world, from EA Sports to Disney to Amazon Studios, where he currently serves as the Worldwide Head of Technology.

In this episode, he shares a number of insights about how to get your ideas to resonate with top executives. Perhaps most surprising of them all? The key is to build relationships. It doesn't matter how scientific and technical our field is, success is driven by relationships.

In this episode, we discuss:

• why to think holistically and to think BIG
• why to understand your audience, and how to do it
• the importance of finding mentorships (and the reason to be a mentor yourself too)
• how to pitch your initiatives in 3 simple ideas: 1) know your audience 2) keep it brief 3) be clear about what you'll do and how you'll measure it
• the inherent benefits to your career path, even if your initiatives aren't accepted
• why it's sometimes easier to get $10m approved than it is to get $75 approved
• why automation and process de-duplication get executives excited
• simple language > jargon

Guest
Ben Stanbury, WW Head of Technology at Amazon Studios (@AmazonStudios on Twitter)

Host
Ted Harrington

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