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The Key to Unlocking Upsell, Cross-Sell, and Expansion Revenue | Moritz Plassnig, CGO at Immuta
Product-led growth (PLG) has become one of the most effective ways to grow in SaaS and tech. More and more companies are relying on their products as the main driver to gain customers. But using your product to acquire customers doesn't mean you should neglect sales and marketing. In fact, these three growth models work best when you align them to create a seamless customer experience.
In this episode of the Product Led Revenue podcast, our host Breezy Beaumont welcomes Moritz Plassnig, the Chief Growth Officer at Immuta and former Founder & CEO of Codeship, a company acquired by CloudBees in 2018. Breezy and Moritz get into what makes the product-led growth strategy so effective, how to decide which type of growth model is right for your company and how to align sales and marketing in your business.
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By CorrelatedProduct-led growth (PLG) has become one of the most effective ways to grow in SaaS and tech. More and more companies are relying on their products as the main driver to gain customers. But using your product to acquire customers doesn't mean you should neglect sales and marketing. In fact, these three growth models work best when you align them to create a seamless customer experience.
In this episode of the Product Led Revenue podcast, our host Breezy Beaumont welcomes Moritz Plassnig, the Chief Growth Officer at Immuta and former Founder & CEO of Codeship, a company acquired by CloudBees in 2018. Breezy and Moritz get into what makes the product-led growth strategy so effective, how to decide which type of growth model is right for your company and how to align sales and marketing in your business.