In this week’s episode of Scaling Life, I sat down with Petter Erik to tackle a tricky topic - how much conviction and certainty should you have when coaching clients? As mentors ourselves, we walk a fine line between confidently guiding entrepreneurs down a proven path while still leaving room for them to find their own way. 

I share my own journey from initially feeling uncomfortable promoting our methods to fully owning my expertise. Petter Erik weighs in on why clients actually crave certainty from coaches, and that it’s our job to clearly map out their steps to success. 

We also dive into:

- Why some entrepreneurs bounce from idea to idea without taking action

- How your values and authenticity builds client’s trust 

- Why we’ve focused our niche - we can’t be all things to all people

- The criteria we each use to choose our own mentors

- Taking responsibility when a program isn’t the right fit

A few powerful quotes:

"People are choosing a mentor or teacher to be told what to do. They want a clear process, they want someone to say, like, first you do this, and then you do this."

"When you're a mentor, you need to be more certain than the person you're mentoring that this will work. And then they start to believe it."  

"I want a mentor that is challenging my belief system, because I think if I'm going to get better...it needs to be someone who's challenging what I have believed all my life."

Want to continue exploring the realities of being an inspired and profitable entrepreneur? Be sure to listen to this episode on Apple Podcasts, Spotify or wherever you get your podcasts!