In Today's Episode of the Growth Equation we had the pleasure of bringing on Roger Figueiredo VP of marketing at #Paid. Roger had some amazing insights to share when it comes to demand generation and how to take a much more strategic approach when building a marketing growth engine. 

You will get to hear his perspective on how you first need to focus on who your is customer, work on the right positioning & then find the distribution based on the customer & your message. 

What we cover: 

• Roger's unique approach to building a demand generation engine 
• How to build the right channel diversification 
• How to balance paid vs organic marketing channels when it comes to growth  
• What he looks for when hiring for marketers