Episode 122 - The Keys to Successful Bidding With BookBub Ads

This episode is the third of a three-part super series on how to become a BookBub ads expert with David Gaughran. If you haven't listened to episodes one and two, we recommend you start there. Here's the link to the first show in the series: https://cksyme.com/episode120 ******************************* In this episode Chris and expert guest David Gaughran talk about how to bid for success with BookBub ads. There may be a tiny bit of math involved, but keep calm and carry on. Show Notes & Links: -Why using CPM (cost-per-thousand impressions) bidding can be foreboding.  -The reasons why CPM bidding is better than CPC bidding (cost-per-click) on BookBub ads. -If you haven't optimized your ads through testing and your ad is bad, CPM might be a risk. -When should you use BookBub ads? -Is there a difference in effectiveness for authors on KDP-only or wide? -Why your success rate goes up when you test. -When BookBub ads are good for free books and when they are not -Be sure and listen for David's smarty pants tip to rule them all at the end of the show. Links (click 'em, they're live) -Get David's new book, BookBub Ads Expert here -David Gaughran website and blog -Becca Syme's new Quitcast Show; what to quit, what to keep, and what to question. Chris Syme's Facebook page