A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated marketing and the strategy behind successful sales enablement.

Pam Didner has an impressive career history, which includes various roles at Intel, becoming a marketing professor, and then transitioning to becoming a sought-after marketing thought leader and keynote speaker. In this week's episode of Content Marketing, Engineered, Wendy and Pam discuss the importance of sales and marketing alignment, understanding your marketing bandwidth and boundaries, and what true, successful sales enablement actually looks like.

Resources

• Connect with Pam on LinkedIn
• Connect with Wendy on LinkedIn
• Related Article: Top 7 Topics for Sales + Marketing Alignment Sessions

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy
• 
  TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.