Evan Berkley is the CEO of Mr. Christmas, the industry leader in creating, designing and marketing innovative seasonal decorations. For over 85 years, this multi-generational family owned business has been a constant during the holiday season by delighting families with memorable and treasured gifts. We talk about: the nostalgic component of the holiday season, the product iteration process, brand partnerships, psychology of the consumer today, and more.

Interviewed by Mortimer Singer.