The path to becoming a social media influencer or content creator is one a lot of people aspire to these days - in fact, one survey suggested 57 percent for Gen Zers want that career path. 

But how easy it is to get into this path, and make it pay? 

Julian Sewell is a Kiwi who’s made it big on Instagram and TikTok, although you may know him as his silver haired alter ego, Paloma Diamond.  

His first video parodying the Hollywood awards season in 2023 now has over 23 million views on TikTok, and he has 3 million followers across that platform and Instagram. He joins Nadine this week to discuss how his career blew up, and how one actually makes money from social media.

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