In this episode of Brain+Trust's Say-It-Again podcast, Jo examines the history of the Knights Templar, a secret order of Crusading religious knights who invented such modern concepts as credit, paper currency, and the use of cryptography to resolve their customers' identity all the way back in 1099 ... and what, exactly, that has to do with Bitcoin, tainted lettuce, the kiss of the Pacific breeze, and helping marketers connect a brand's stories with its customers passions. Brain+Trust CEO and technological explorer Tim Hayden co-hosts this one ahead of the Masters'.