In this episode, Melinda Emerson discusses data-driven marketing and the gig economy's impact on small businesses with marketing expert Rick Shant Koletavitoglu. They delve into the importance of understanding customer personas and explore the business model of 150 Birds. The episode wraps up with Rick's top business advice, book recommendations, and future announcements.

(0:00) Introduction and Overview of the Episode

(2:10) Rick Shant Koletavitoglu's Journey into Marketing

(4:56) Data-Driven Marketing and its Challenges

(9:13) Impact of Gig Economy on Small Business Marketing

(12:18) Understanding Customer Persona and its Importance

(14:00) Introduction to 150 Birds and its Business Model

(15:33) Rick's Best Business Advice and Favorite Resources

(17:24) Book Recommendations: Disrupt You and More

(18:06) Closing Remarks and Future Announcements

(18:53) Episode Outro and Additional Resources