Most managing directors at the £1–5m stage are chasing one headline number.

Revenue.

Growth.

Cash.

And that appears to make sense.

But when you focus on one KPI in isolation, you can hit it and still damage the business underneath it.

In this episode, I break down:

• Why growth without guardrails can erode profit
• What happens when behaviour is driven by narrow measurement
• The gym example: revenue up, retention ignored, profitability under pressure
• Why corporates never look at a KPI in isolation

You don’t need a complex dashboard but you need to understand what your headline number is and what sits beside it to protect the business long term.

If you’re leading a growing business and want more control without the read tape, this episode is for you.

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