In this episode, we dive into the unexpected phenomenon of Labubu plush toys from Pop Mart. Originally thought to be a trivial topic, Labubu has exploded in popularity, driven by social media and celebrity endorsements from stars like Lisa and Rosie of Black Pink, Rihanna, and Dua Lipa. We discuss the frenzy around these toys, including collectors lining up overnight and resale prices skyrocketing up to $4,000. We explore the psychological reasons behind this trend, such as the need for community, nostalgia, and the dopamine rush from collecting.