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The lack of leveraging metrics in marketing? with Greg Hooven
Marketers deliver tremendously, and often unrecognized,
value to their business. Yes, you read that correctly: unrecognized.
Value is a complex concept that makes it hard to measure and even harder to showcase throughout an organization. The digital age is awash in data that demonstrates the power of marketing to build a brand, produce engagement, generate leads, and boost revenue. So why do marketers still
struggle to prove their value and demonstrate ROI?
In the Digital Age, businesses need to effectively track and monitor their
marketing performance, and leverage analytics and reporting to grow
their business.
Marketers deliver tremendously, and often unrecognized, value to their business. Yes, you read that correctly:
unrecognized. Value is a complex concept that makes it hard to measure
and even harder to showcase throughout an organization.
The digital age is awash in data that demonstrates the power of marketing to build a brand, produce engagement, generate leads, and boost revenue. So
why do marketers still struggle to prove their value and demonstrate
ROI?
Gregory Hooven, President at MarketReach, sits down with TDS to discuss the lack of leveraging metrics in marketing.
Greg Hooven
https://www.linkedin.com/in/greghooven
The Data Standard is a community of data scientists, architects, engineers,
and enthusiasts. In addition to regular podcasts, we host monthly events, publish through leadership pieces, and offer a stimulating ecosystem for networking and collaboration.
https://datastandard.io
https://www.linkedin.com/company/the-data-standard
https://www.youtube.com/channel/UCTuolowXD05RY9DkIWqRT6Q
View all episodes
By The Data Standard
Marketers deliver tremendously, and often unrecognized,
value to their business. Yes, you read that correctly: unrecognized.
Value is a complex concept that makes it hard to measure and even harder to showcase throughout an organization. The digital age is awash in data that demonstrates the power of marketing to build a brand, produce engagement, generate leads, and boost revenue. So why do marketers still
struggle to prove their value and demonstrate ROI?
In the Digital Age, businesses need to effectively track and monitor their
marketing performance, and leverage analytics and reporting to grow
their business.
Marketers deliver tremendously, and often unrecognized, value to their business. Yes, you read that correctly:
unrecognized. Value is a complex concept that makes it hard to measure
and even harder to showcase throughout an organization.
The digital age is awash in data that demonstrates the power of marketing to build a brand, produce engagement, generate leads, and boost revenue. So
why do marketers still struggle to prove their value and demonstrate
ROI?
Gregory Hooven, President at MarketReach, sits down with TDS to discuss the lack of leveraging metrics in marketing.
Greg Hooven
https://www.linkedin.com/in/greghooven
The Data Standard is a community of data scientists, architects, engineers,
and enthusiasts. In addition to regular podcasts, we host monthly events, publish through leadership pieces, and offer a stimulating ecosystem for networking and collaboration.
https://datastandard.io
https://www.linkedin.com/company/the-data-standard
https://www.youtube.com/channel/UCTuolowXD05RY9DkIWqRT6Q