In this episode of Audience, we sat down with the hosts of the Ladybug Podcast. Emma Bostian, Ali Spittel, and Kelly Vaughn produce a weekly show geared towards developers at all stages in their careers. They create episodes about technical coding topics, interview industry experts, and weave in “softer” development conversations to keep their audience engaged.

Throughout this interview, our conversation regularly transitioned back to personal brands and their importance. These women are the perfect examples of how putting resources towards creating a personal brand can dramatically improve a podcast’s performance.

Inside this episode, you’ll learn more about how they run their show. With a track record of rapid growth under their belt, their insights are great takeaways for seasoned hosts looking to turn up the heat. Listen now to learn more about:

How to explain technical topics via a podcast (hint: show notes play a crucial role).What you need to do before approaching or accepting sponsors for your podcast. A checklist for beginners on how to brand their podcast before launching the show (hint: it always comes back to your ideal listener).And the Ladybug Podcast’s most effective promotional strategies that contributed to their rapid growth.

The Ladybug Podcast details how episode transcriptions are an important part of their promotional game plan. With Castos, you can access automatic pay-as-you-go transcription services directly from your dashboard. Check out our comprehensive podcast transcription guide to find out how.

But ahead, we’re diving deeper into how and why their personal brands contributed to their success. This is a piece of podcasting that doesn’t always get the attention it deserves but can be the basis for sustained growth. Let’s find out why the Ladybug Podcast is the personal brand example you should follow.

What Is A Personal Brand?

By definition a personal brand is how you market yourself and skillset. It’s the combination of online and in-person content that represents what you want to be known for. A personal brand should tell a story about your background and provide an authentic look inside your life.

Personal brands are important because it humanizes the person behind a product. Giving an audience a peak behind the curtain allows for more authentic interactions and creates loyal followers. Many podcast listeners say they want to listen to hosts who feel like a friend and share their beliefs. The way to create that connection is to focus on curating real-time interactions with your audience members.