This week we visit Starbucks' second Reserve Roastery in the US	and largest store in the world. Why and how is it different than Starbucks' before? What layered elements create the UX? Is the user experience successful? We review the ultimate brand halo experience.

This week we visit Starbucks' second Reserve Roastery in the US and largest store in the world. Why and how is it different than Starbucks' before? What layered elements create the UX? Is the user experience successful? We review the ultimate brand halo experience.

The Largest Starbucks in the World

<p>Uncharted UX is hosted by Valerie Trent, a user experience expert and designer. Each week, Valerie will take you through offices, retail stores, restaurants, and universities to see what good design really means in these spaces. You’ll hear interviews from design experts and professionals as Valerie unfolds what great UX in the physical world really means.</p>

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Uncharted UX is hosted by Valerie Trent, a user experience expert and designer. Each week, Valerie will take you through offices, retail stores, restaurants, and universities to see what good design really means in these spaces. You’ll hear interviews from design experts and professionals as Valerie unfolds what great UX in the physical world really means.

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The Largest Starbucks in the World

The Largest Starbucks in the World