The iconic American manufacturer Harley-Davidson is facing an existential crisis. The legendary motorcycle brand built its reputation on premium cruisers that dominated both the road and high prices. But as baby boomers age out of riding altogether—facing five times the risk of fatal accidents—and younger riders hesitate at $30,000+ prices, Harley must reinvent itself or risk fading into history. Management decisions to focus only on high-margin products while ignoring dealer feedback echo cautionary tales from other legacy manufacturers who failed to adapt to changing markets.