We all know Google’s a big fan of changes, but the recent change of Google My Business (GMB) to Google Business Profile (GBP) came as a surprise to everyone in the marketing world. Aside from requiring us all to learn a new name, what will this change bring? Find out on this week’s Spark Live. 

 

We’ll go over: 

 

✅ What hasn’t changed 

✅ What has changed (or is changing) 

✅ What might change

✅ Plus, what all this means for service businesses specifically