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The Latino Audience Mistake Every Brand Makes
Brands still talk about Latino audiences as if they are a segment to target, rather than communities to understand.
I recorded this conversation with Kirk Gimenez, Founder of Sizzle TV, at POSSIBLE last year, and I’m bringing it back now because it feels just as relevant as we head into POSSIBLE again.
Kirk is on a mission to elevate Latino voices and tell stories that reflect real people, not assumptions. That perspective shapes everything he does, from media to marketing to financial education.
He brings serious charisma, but he also brings a clear point of view on storytelling, representation and what brands still get wrong when they try to connect with Latino communities in ways that feel real and respectful.
In this conversation, we get into:
- What brands misunderstand about Latino audiences
- Why language matters less than cultural understanding
- How storytelling becomes more powerful when it leads to action
- Why collaboration is a more powerful mindset than competition
As a media partner of POSSIBLE, I wanted to bring this conversation back because it captures something the event does especially well. The value is not only in the stages or the sessions. It’s also in the unexpected conversations that challenge your thinking and stay with you long after the event is over.
If you’re heading to POSSIBLE, or simply thinking more deeply about how brands connect with culture and community, this episode is for you.
Subscribe to MobileGroove for conversations with the people shaping what comes next in marketing, media and technology.
Chapters
00:00 - Introduction to Sizzle TV and Kirk's Mission
02:44 - Networking and Key Connections at the Possible Event
04:30 - Impactful Sessions: NFL and Big Brothers Big Sisters
05:31 - Bridging the Wealth Gap and Financial Advice
08:51 - Authenticity in Marketing to the Latino Community
*** Subscribe for More ***
⚡On Point Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7020756661006925824
⚡Spotify: https://open.spotify.com/show/5yFF2InbeIgkIRcxvDy3jm
⚡Apple: https://podcasts.apple.com/us/podcast/the-groove/id1585861460
*** Let's Connect ***
⚡ LinkedIn - https://www.linkedin.com/in/peggyannesalz
⚡ Instagram - https://www.instagram.com/peggyannesalz
⚡Website - https://www.mobilegrove.com
View all episodes
By Peggy Anne SalzBrands still talk about Latino audiences as if they are a segment to target, rather than communities to understand.
I recorded this conversation with Kirk Gimenez, Founder of Sizzle TV, at POSSIBLE last year, and I’m bringing it back now because it feels just as relevant as we head into POSSIBLE again.
Kirk is on a mission to elevate Latino voices and tell stories that reflect real people, not assumptions. That perspective shapes everything he does, from media to marketing to financial education.
He brings serious charisma, but he also brings a clear point of view on storytelling, representation and what brands still get wrong when they try to connect with Latino communities in ways that feel real and respectful.
In this conversation, we get into:
- What brands misunderstand about Latino audiences
- Why language matters less than cultural understanding
- How storytelling becomes more powerful when it leads to action
- Why collaboration is a more powerful mindset than competition
As a media partner of POSSIBLE, I wanted to bring this conversation back because it captures something the event does especially well. The value is not only in the stages or the sessions. It’s also in the unexpected conversations that challenge your thinking and stay with you long after the event is over.
If you’re heading to POSSIBLE, or simply thinking more deeply about how brands connect with culture and community, this episode is for you.
Subscribe to MobileGroove for conversations with the people shaping what comes next in marketing, media and technology.
Chapters
00:00 - Introduction to Sizzle TV and Kirk's Mission
02:44 - Networking and Key Connections at the Possible Event
04:30 - Impactful Sessions: NFL and Big Brothers Big Sisters
05:31 - Bridging the Wealth Gap and Financial Advice
08:51 - Authenticity in Marketing to the Latino Community
*** Subscribe for More ***
⚡On Point Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7020756661006925824
⚡Spotify: https://open.spotify.com/show/5yFF2InbeIgkIRcxvDy3jm
⚡Apple: https://podcasts.apple.com/us/podcast/the-groove/id1585861460
*** Let's Connect ***
⚡ LinkedIn - https://www.linkedin.com/in/peggyannesalz
⚡ Instagram - https://www.instagram.com/peggyannesalz
⚡Website - https://www.mobilegrove.com