Introduction to the new marketing concept for heritage visitor attractions in the UK - Heritage Buzz - with an explanation of why the new concept has. been launched, how it can assist museums, stately homes and gardens, heritage visitor attractions, heritage railways and other heritage-focused businesses and what sort of support is available.

The launch details provide food for thought for any UK visitor attraction or museum in the heritage sector, or stately home and gardens in the historic homes category, which is wondering how to generate footfall in a tough economic year and how to access affordable and exciting marketing support, on a tight budget.