Over the past decade, Michael DeCata has overseen the revitalization of industrial distributor Lawson Products. In this episode, DeCata joined Wholesale Change hosts Ian Heller and Jonathan Bein to talk about how Lawson Products is differentiating in today’s market with an innovative approach to sales, a strong private-label strategy, and value-added services. DeCata has more than 20 years of experience leading industrial and distribution companies, including Grainger, General Electric and United Rentals.