We explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for businesses. We dive into practical strategies for utilizing LeadCenter to its fullest, from leveraging Facebook's instant forms to optimizing CRM processes.

Chapters:

• 00:00:00 - Welcome to the Perpetual Traffic Podcast
• 00:01:07 - Insights on Kasim's Expertise in Digital Marketing
• 00:02:21 - Unveiling the Power of Lead Ads on Meta
• 00:04:12 - Introducing LeadCenter: Meta's Hidden Gem
• 00:05:26 - Exploring the Benefits of Using LeadCenter for Businesses
• 00:07:35 - Practical Guide: Navigating LeadCenter
• 00:10:57 - Strategies to Effectively Find Leads on Social Media
• 00:12:52 - Deep Dive into LeadCenter's Manual Process
• 00:15:58 - Engaging with Leads: Best Practices
• 00:17:24 - Collaborative Use of LeadCenter Across Teams
• 00:19:13 - Social Media Managers: Pioneers in E-commerce Engagement
• 00:21:14 - Mastering Personalized Customer Interactions
• 00:22:56 - Tackling Deliverability Challenges in E-commerce
• 00:25:45 - Enhancing Follow-up Communications with Custom Questions
• 00:29:24 - Role of Social Media Team in Streamlining Lead Assignment
• 00:32:43 - Exploring the Potential of the Traffic and Conversion Summit

LINKS AND RESOURCES:

• About instant forms
• How to create a lead ad from your Facebook Page
• About instant form types
• Manage your leads in leads center
• Meta Business Suite
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite