David, 21 years old, just built three full UGC ad campaigns for Olipop, Feastables, and Rhode in under an hour.

No creators.

No studio.

Just one product image and an AI prompt.

In this episode, you will learn:

• Why the $150 to $500 UGC creator model is officially dead
• The Pixar trend that's flipping AI ad strategy on its head (it works because it doesn't try to look real)
• How Petco Labs is running 100% AI ads at scale, right now
• The "context rule" that's the difference between a viral ad and a broken one
• The 13 formats every physical product brand should be testing
• Why one operator with AI now does the job of ten

David, founder of StarPop AI, walks through live demos of Feastables Mr Beast bar ASMR ads, Olipop fridge-grab voiceovers, and Rhode lip balm cinematics, then breaks down a Petco Labs ad where every single frame was AI generated.

If you sell a physical product and you're still paying $5,000 to test 10 ad hooks, this is the episode that ends that math.

Guest links:

• David Ishag, co-founder of StarPop AI

• Try Starpop - https://starpop.ai/?via=shelftoscale

Links that David mentioned on the episode

Claude Prompting System YT video - https://youtu.be/f83UH-qmNUs?si=LQQN3jzw3cDjmsKq

Claude Agent - https://starpop.ai/claude-agent

Shelf to Scale is a weekly podcast for CPG and FMCG founders navigating distribution, retail, and scaling. Hosted by Devesh Tilokani.