In B2B lead gen campaigns, sometimes we tend to focus only on getting new leads instead of thinking about what we will do once we generate them. That's why in this video pill, Adrian Falk gives us helpful insights about the lead generation follow-up plan. He's the Director and Founder of Believe Advertising & PR, an integrated agency that works with leading national and international brands.

You will obtain critical information about:

• Why the lead generation follow-up plan.
• The lead gen follow-up workflow.
• Tips when a lead is contacted by email and phone.