In this captivating episode, Jeff Leake sits down with Jonathan Simkin, the co-founder of 604 Records, to delve into the fascinating origins of the record label. Over 20 years ago, Simkin teamed up with Chad Kroeger, the frontman of Nickelback, to create a platform that would become a cornerstone of the Canadian music scene. They discuss the early days of the label, the challenges they faced, and the pivotal moments that led to their success. From scouting local talent to signing breakout bands, Simkin shares insider stories and insights into the music industry's evolution. Tune in to hear about the journey of 604 Records and the vision that continues to drive its growth.