As a marketer in the AEC industry, there are historically two dominant career paths to choose from: marketing or business development. And when it comes to the later, we’re often led to believe you either have it, or you don’t. The good news is, a talent for business development doesn’t have to be something you’re born with. It can be a skill learned over time just like any other.

On this week’s episode, we talk with Melissa Rysak, CPSM, Business Development and Marketing Director with Daroff Design, about her recent transition from marketing to business development, what she’s learned, and how her perspective on the role has changed.