Are you a logical, analytical “left-brain” thinker, or a creative, intuitive “right-brain” person? Perhaps you’ve taken an online quiz that supposedly determined which side dominates your thinking. Maybe you’ve even applied this concept to your business approach—focusing on either data-driven digital strategies or emotion-based analog experiences.

If so, you’re not alone. But here’s the fascinating truth: that whole left-brain/right-brain division? It’s largely a myth.

Even more interesting is how this outdated concept has evolved into a new dichotomy in the business world: “digital” versus “analog” thinking. This framing is particularly prevalent in e-commerce, where businesses often feel pressured to choose between data-driven strategies and human-centered approaches.

Full Article: https://ecommercepsychology.com/the-left-digital-right-analog-brain-myth-what-it-really-means-for-e-commerce/

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