n this episode of Demystifying Self Publishing, host Alyssa and Tellwell Founder & CEO Tim Lindsay speak with Tim Cherry about his late sister Cindy's book, 'The Don Cherry Story.' They explore themes of family, legacy, and the power of storytelling, particularly in the context of the Cherry family's experiences in the hockey world. Tim shares personal anecdotes about growing up in a hockey family, the impact of Cindy's kidney transplant, and the family's advocacy for organ donation. The conversation also delves into the importance of authenticity in storytelling and the various business ventures the Cherry family has undertaken. Tim reflects on the controversies surrounding Don Cherry and emphasizes the importance of understanding his legacy beyond the headlines. Listen now!