We sat down with Bianca Calderon de Lachica, the legal influencer, to discuss how she has branded herself and separated herself from other attorneys. We discussed how attorneys build a brand and market themselves in a cost-efficient manner. Social media has transformed from a tool to a must in this age. A must-listen for anyone attempting to go out on their own. You can't litigate without clients!

Mike came out of the interview and wrote one question- What is my brand?