Join us for an enlightening discussion with Kelsey Farish, a top media and entertainment lawyer who has transitioned her expertise from traditional IP law into the cutting-edge world of artificial intelligence. Kelsey shares her unique journey and how her passion for the movie industry, coupled with a crucial incident involving Scarlett Johansson and deepfakes, sparked her deep interest in the legal implications of AI. We dive into the challenges of protecting one's image in the modern digital landscape and the intricacies of navigating multiple legal systems that often struggle to catch up with technological advancements.

Takeaways

• Existing laws are inadequate in regulating AI-generated content, such as deep fakes, due to the complexities of intellectual property and publicity rights.
• The use of AI in the film industry raises concerns about content inflation and job displacement, but also offers opportunities for democratisation of filmmaking.
• Individuals can protect their image rights through contracts, even in the absence of specific legislation.
• The legal landscape surrounding AI and media is evolving, but it will take time for laws to catch up with technological advancements.
• AI can be used in film production to create realistic scenes and finish films when actors pass away.
• The right of publicity protects individuals' control over their image and how it is used in films and online.
• AI can be used as a tool to detect harmful content and manipulated videos online.
• Transparency and education are crucial in understanding and navigating the use of AI.
• AI can provide access to new ideas and concepts, but it's important to challenge and look beyond algorithmic recommendations.
• There is a need for laws and regulations to ensure responsible use of AI and protect individuals' rights.

Find Kelsey Farish on LinkedIn

Visit Kelsey's website and find a spotlight on Kelsey's AI Media Expertise

Kelsey on X

Kelsey is also an advisory board member of vera.ai