In this episode of The Cyber Lawyer Podcast, we unpack the legal and regulatory challenges of "pay or consent" models in online advertising. Are they compliant with GDPR and ePrivacy regulations? Explore the European Data Protection Board's guidance on "strictly necessary" data processing and the use of legitimate interest as a basis for targeted ads. We also examine findings from a significant study on cookie paywalls, revealing inconsistencies and potential breaches of data protection laws. Tune in for a deep dive into the evolving legal landscape of data collection and consent in the EU.