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Gini Dietrich is back, and this time LegalTube producer Ethan Lewis joins us on the other side of the camera. In this episode, I talk with Gini and Ethan about AI, podcasting, and what it takes to create content that still sounds like you.
#Ai #search #seo
Guest Info:
Gini Dietrich — Founder of Spin Sucks, author, and creator of the PESO Model®
Ethan Lewis — LegalTube producer, freelance filmmaker, and videographer
Have a question? Leave it in the comments.
#legal #legalmarketing #podcast #lawyermarketing
https://lawyerlocate.ca/membership_info/
Our affiliate links:
Descript: https://get.descript.com/2nuo4iq7qmuf
No guest lawyer this time. In this episode, I talk about LawyerLocate.ca as we head toward our 25th anniversary. I cover how Natalie Waddell started Canada's original legal directory and referral service, how we moved from referrals into SEO and AI search, and what membership actually gets you beyond a listing.
We get into profile pages as mini websites, video content, how the public searches for lawyers today, and why 25 years of brand recognition and backlinks matter more than most lawyers think. Producer Ethan also runs through questions we have been getting from the public and from lawyers.
#Ai #search #seo
Guest Info:
#legal #legalmarketing #podcast #lawyermarketing
The game has changed. In this episode, I talk with Ian Hull (Hull & Hull LLP) about the death of traditional Google searches and the rise of AI in legal marketing. We cover everything from his early success with video content to how his firm is aggressively integrating AI tools to stay ahead of the competition. Discover why building your personal brand and online credibility is the only way to survive the AI search revolution.
Guest Info: Ian Hull - Co-founder of Hull & Hull LLP https://hullandhull.com
#legal #legalmarketing #podcast #lawyermarketin
Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals. https://lawyerlocate.ca/membership_info/
Our affiliate links: Descript: https://get.descript.com/2nuo4iq7qmuf
Opus Clip: https://www.opus.pro/?via=de382d
GreenGeeks: https://www.greengeeks.com/track/lawy...
In part 3, Matt and I talk about ways to market your solo or boutique firm without spending too much. We point out directories like Lawyerlocate.ca and explain how being listed can bring more visitors to your website and more calls to your office. #legalmarketing #podcast #garyvee #duet
Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals. https://lawyerlocate.ca/membership_info
Let's start your New Year off with some great content for Canadian Lawyers. Matt and I continue our discussion on how Canadian lawyers need to learn how to market their practices online. We provide clear recommendations and guidance. #legalmarketing #lawyermarketing #garyvee If you have any questions, please leave them in the comments, Matt and I will reply ASAP Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals.
Let's start your New Year off with some great content for Canadian Lawyers. Matt and I continue our discussion on how Canadian lawyers need to learn how to market their practices online. We provide clear recommendations and guidance. #legalmarketing #lawyermarketing #garyvee If you have any questions, please leave them in the comments. Matt and I will reply ASAP Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals.
In this episode, we break down exactly how lawyers across Canada are using simple video content to generate inbound leads consistently — without needing a production studio, big budgets, or complicated tech. If you're a Canadian lawyer, sole practitioner, or small firm owner, and you're tired of overpaying for Google Ads, Meta ads, and third-party lead services — this one is for you.
I had an inspiring conversation with fellow podcaster and producer Virginia Elder. We explored a wide range of topics, from AI to the challenges clients face in podcasting. Virginia shared insights that have the power to elevate any podcaster's skills and journey.#podcast #producer #successmindset Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals.
Mark and Jared had a fun discussion about Legal Marketing, Trump and Canada, and, of course, a smattering of sports talk. Jared is the Founder of https://redcavelegal.com and the host of the Legal Late Night podcast https://podcasts.apple.com/ca/podcast/legal-late-night/id1809201251 #legalmarketing #hockey #trump Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals.
I had the pleasure of speaking with Warren Tobias, a skilled lawyer based in Toronto who specializes in family and estate litigation. During our conversation, we delved into the intricacies of his legal practice, exploring the challenges and rewards of representing clients in sensitive family matters and complex estate issues. Additionally, Warren offered valuable insights into effective legal marketing strategies that can help lawyers connect with potential clients and enhance their visibility. He also shared his perspectives on LawyerLocate.ca, an online platform that assists individuals in finding reliable legal representation.
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