One of the first things Brendan and Jeremie were told when they got started: never miss an event.
They didn't fully understand it at the time, but they trusted it. Looking back, events have been one of the greatest investments they've made, not just into their business, but into themselves.
In this episode, they break down how getting in the right rooms has shaped their identity, built their belief, and played a huge role in their growth.
They were sold early on the power of events, and to this day, it's something they credit as a major part of their journey.
They also dive into how they prepare their teammates for events, how to get people there, and how they handle potential objections that may come up.
If you've ever wondered whether events are worth it... this one's for you.