Samantha Joy is an Identity Coach to aspiring entrepreneurs and influencers, as well as the #1 bestselling author of "The Less Effect: Design Your Life for Happiness and Purpose”.

She is also the founder of The Less Effect Method, her coaching approach that allows others to shift their identity to their most authentic self by clearing out aspects of their life rooted in an old story. The result is enhanced mental clarity, an improved sense of self, and the ability to design an environment that attracts abundance, purpose, and fulfillment.

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