The Let's Talk About Business Podcast

It is our pleasure to talk with Sarah Buxbaum, owner of Celebrate with Sarah! Today we discuss how this busy entrepreneur has built her brand identity on Instagram and how she is branching out into other areas to fulfill her lifelong dreams.

Sarah's Links mentioned in episode:

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SARAH BUXBAUM BIO

Sarah is an award winning Business Owner, Philanthropist, Author, and the creator behind Celebrate with Sarah and CWS Hospitality. Her background includes over 15 years of hospitality & customer service experience, including Food & Beverage Manager at two international hotels brands. Sarah's companies create memorable experiences through dessert tables, curated and elegant lodging, and working with local and international projects for children with through her non-profit, The Sarah Annelise Foundation. She recently received a "35 Under 35" Award from Delta Zeta National Sorority for demonstrating leadership, initiative and service to her community, and a “40 Under Forty” Award for paving the way as a pioneer, connector and advocate for the Greater Conejo Valley.

You may feel like when it comes to your marketing you're spinning your wheels. It may be time to step back and re-evaluate your strategy. Today, Katrina and Janet talk about how to figure out what's working and what's not and how to get the most bang for your marketing buck.

There are times when we, as entrepreneurs, encounter problem clients. They are the ones that don't want to pay full price, yet want more than you offer your other clients, or no matter what you do are never satisfied. Today Katrina and Janet give a glimpse into some of their less than ideal client stories and offer tips on how to deal with them effectively.

There's been a lot of talk lately about some of the biggest companies pulling their Facebook advertising because of the policies and practices of Facebook. The question is: should small businesses follow suit, or should they take advantage of the situation?

We've all been there: signed up for a course or seminar that promises to help you make millions, platforms that promote ease of use, tech that you just "have" to have to make life easier. The problem is that many times they don't live up to expectations. Today, Katrina and Janet talk about this "shiny object syndrome" and how to truly evaluate whether or not it is a good fit for your business.

Sometimes we hit dry periods in our businesses, where our workload tapers off and we don't have money coming in. There are ways to supplement your income that can pay off in a big way. Today, Katrina and Janet explore 4 of those options: affiliate marketing, membership sites, white labeling and course creation.

When it comes to our businesses, there's always a good chance that we'll make a mistake - or two, or three. Today, Katrina and Janet share some of their missteps as they've grown their businesses and the lessons they've learned.

As entrepreneurs, we wear different hats all the time. Sometimes, though, we need some help to take our business to the next level. Mastermind groups can be just the thing to get you there. Today we talk about what a Mastermind group is, the pros and cons of belonging to a Mastermind, and how this group can support you as you build your business.

For many entrepreneurs, working alone is a way of life. In this episode, Katrina and Janet talk about the ups and downs of working alone, the isolation it can cause and tips to make sure that you don't isolate too much.

When it comes to marketing your business, do you feel like you are getting a lot of content out there but don't have a lot to show for all that work? Today we talk about how to not only get the message out but also get noticed and attract new clients with a simple, concise marketing plan.