The 5 Levels of Content Ideas (And How to Know Which Types of Content to Create With Each Level) | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content

Hey, it's Jon Cook with Keynote Content. I'm so excited to be sharing this idea with you today.

I was talking with a client earlier this week about, you come up with an idea, you have a concept, you have a question, you have an Aha moment while you're working with your clients. You're putting together some content you say, "But, I don't know what to do with that idea. I know it's a great idea, but I don't know what type of content do I create off of the idea." What I wanted to talk to you about today is how do you find out what is the quality or the depth of an idea that matches the type of content you can create off of that idea? Because, not all ideas are created equal and not all ideas deserve the same level of attention for your audience from idea to idea.

So, I want to share with you five different levels of content you can create based off the ideas so it's matching ideas with content levels.

The first one that I have is just a status update. A simple status update. And, this could be same thing as like a Facebook post could be a Tweet. It could be any number of things like a Tweet. It could be a LinkedIn status. It could be Facebook post, not even a post but more like a question or something like that. A question, what it is, is it's intended to only have about a 20 to 30 second consumption. And, then from there to have people say, "Okay, give your thoughts, give your ideas inside the comment section we'll go from there." And, really starting a conversation.

These are some of the best engagement starters for your audience. These are not intended for you to share long pieces of content. It's not a 20, 30, but it's asking a question or it's giving idea. And, most of the ideas that I came across, working with clients, I've worked with over 1100 different coaches and consultants over the last four or five years.

And, from there, assigned most of the ideas that you come across are really just status updates, they're tweets. They're not intended to have you going on camera for five, 10, 20 minutes, whatever it might be. Or on your microphone, they're intended to be short, very much engagement driven. Too many of these short form or these status update questions get turned into blog articles, and that's not the intent of that. That idea is the right size to just a status update.

Second one though, it's kind of a short form content. And, I would say a short form content really, it's less than five minutes. So, can you share this idea and really give it the value that it deserves in five minutes or less? And, a lot of these are articles. These are, in some instances, it is a true Facebook post where you go into depth and detail. It takes you about three to five minutes to truly read, consume. From a blog article standpoint, it is five to 600 words about that length of time. It's a short form concept, and it's not intended to be a full concept in that regard. I would say the ideal or the likely place for this is a true Facebook post and not just a status update or not just a question on Facebook or a poll, but it's an actual Facebook post.

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.