LinkedIn is probably The Most Under Utilized Platform Out There. I'm interviewing Dennis Brown, a LinkedIn Specialist, who has built 3 multi-million dollar businesses during his 25 year career as an entrepreneur. He has generated over $20 million in new business from LinkedIn and social selling. In SocialMediaBackstagePass.com, we get very detailed on optimizing your LinkedIn profile, a key piece. We cover specific visuals to stand out; how to get into the search more easily.