The Lida Citroën Podcast

What if becoming the leader you've always wanted to be didn't require a new title, more credentials, or waiting until you finally "feel ready"? It just requires a decision and the willingness to do the internal work first.

In this conversation, Lida Citroën sits down with Claudia Wolter, a certified coach with over 15 years of corporate experience, including seven-plus years leading large remote teams across EMEA for a global company. 

Claudia shares the personal pivot point that changed everything for her: discovering non-violent communication (NVC) while reflecting on the kind of parent she wanted to be, and realizing the exact same principles could transform how she leads at work. She and Lida unpack why so many capable professionals (especially women) hold themselves back, waiting for one more title or certification before claiming their expertise, and why true leadership presence has never required permission.

You'll learn:

Whether you just started leading or have been leading global teams, this episode gives you a practical roadmap for closing the gap between who you are today and the leader you're capable of becoming, without sacrificing kindness for results. This is your permission slip to start now.

What if the most important question in your career isn't "What do you do for a living?" but "How do you want to be remembered?"

Alfred Nobel found out by accident — a newspaper ran his obituary early, mistaking him for his brother, and the headline called him "The Merchant of Death." He didn't wait for the real thing to change course.

In this episode, Lida Citroën unpacks the question she asks every executive she coaches — the one most of us have never actually sat down to answer. It's not a five-year plan. It's the reputation you're building right now, whether you're intentional about it or not. Lida walks through her own process for answering it, and how she lives it out daily.

You'll get the three-part framework she uses with coaching clients to build a desired brand:

Foundation — before you can decide how you want to be remembered, you have to know what's non-negotiable for you.

You'll also hear why executive presence, as we've traditionally defined it, isn't the same as influence — and why waiting until the end of your career to think about legacy means you've already waited too long.

This conversation will challenge you and give you the clarity to start building your desired brand today.

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What do you wish you'd known when you started your career? Did you understand the role personal branding, relationship-building, and authenticity would play in it? In this episode, we help you find direction, meaning, and the tools for a successful career.

Professionals often enter the workforce without much knowledge about personal branding, networking, and social media management. In this episode, Lida shares what she wishes she had known when she first started out.

Joining her is Beau Saltz, Director of Workforce Solutions at PEG Colorado, who built his career on authenticity, relationship-building, and a constant commitment to learning. His story is a real-world case study in personal branding and reputation management principles in action.

In this episode, you'll learn:

Whether you're starting out, starting over, or striving for the next level, this episode gives you the foundation to move forward with clarity and confidence.

Courage and vulnerability aren't soft skills. They're key pieces of the foundation of a strong personal brand that builds long-lasting influence.

In this episode, Lida draws from The New Rules of Influence to make the case that showing up with courage and vulnerability isn't a weakness or a liability, but it's the key to building a leadership brand and influence that connects with your teams and stakeholders, and establishes trust and credibility.

In this episode, you'll learn:

This episode will give you a courage framework and empower you to start showing up with realness today.

Many leaders say they want a high-performance team, but few have a clear philosophy for how to build one. 

In this episode, Lida sits down with Paul Barwick-Copeland, Director of Business Consulting and Value Realization Services at NiCE, one of the world's leading AI and customer experience technology companies. Paul leads global high-performing teams across EMEA and APAC, spanning multiple cultures, time zones, and languages. What makes him stand out isn't his title or results, but the way he leads. 

Paul's leadership philosophy is rare. Built on authenticity, empowerment, and a willingness to grow people even when it means letting them go. 

In this episode, you'll learn:

If you lead a team, or want to, this episode will give you the philosophy for authentic leadership that you can start applying immediately.

What if the behavior you think is making people like you is the exact thing preventing them from respecting you, considering you for new opportunities, and taking you seriously as a leader?

People-pleasing rarely feels like a problem when you're doing it. It feels like kindness, generosity, and being a good teammate. In this episode, Lida gets personal about a moment she said yes to something she never should have, spent three weekends resenting it, and realized she had been quietly teaching people that her “no" wasn't a real option. Sound familiar?

Using research from Brené Brown and Adam Grant, her own values framework, and the direct connection to self-talk and imposter syndrome she unpacked in Episodes 21 and 25, Lida breaks down what people-pleasing actually costs you, and the practical tools to stop it starting today.

In this episode, you'll learn:

If you've ever felt quiet resentment after saying yes, or wondered why people describe you as agreeable but never as decisive, this episode will name what's happening, and give you a way forward.

The Human Advantage: Elevating Executive Presence & Influence in the Age of AI 

Episode #21 and #25

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What if the biggest threat to your reputation isn't what you say out loud, but the story you're telling yourself before you even open your mouth?

In this episode, Lida Citroën shares a personal moment that spiraled into a fully imagined situation, and uses it to unpack one of the most overlooked drivers of leadership presence: your self-talk!  Lida breaks down the three-step narrative formula that shapes how you're perceived, and why the conversation happening in your head matters just as much as the one happening in the room.

In this episode, you'll learn:

Whether you're prepping for a high-stakes conversation, walking into a networking event, or just trying to quiet a critical inner voice, this episode gives you a practical way to make sure your internal narrative is working for you, not against you.

What happens to your personal brand when you run multiple businesses, wear multiple hats, and show up in completely different spaces, all at the same time?

The New Rules of Influence

Executive Coaching

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Every leader thinks it won't happen to them, until it does… What do you do when your reputation, the one you've spent years building, is suddenly on the line?

In this episode, Lida Citroën tackles one of the most emotionally charged and professionally complex challenges a leader can face: a reputation crisis. Whether you made a mistake, were in the wrong place at the wrong time, or became the target of a smear campaign, everything you stand for is now in question, and how you respond next matters greatly. 

Drawing from 20+ years of reputation repair work and her book, Control the Narrative, Lida walks you through the real emotional and professional impact of a reputation crisis, on you and on those around you, and shares the step-by-step framework she uses with her executive coaching clients to navigate it.

In this episode, you'll learn:

Why isolating and removing your social media can make things worse

How to separate emotion from fact when everything feels catastrophic

What an "apology tour" looks like, and when you need one

When to consider legal action (and when not to)

How to rebuild your presence and protect your reputation going forward

Whether you're in crisis right now, know someone who is, or want to be prepared in case it ever happens, this episode is for you.