You’ve been told if it doesn’t feel easy, you’re doing it wrong. That hustle is bad. That effort means misalignment.

But what if that’s the lie?

In this episode, I unpack the narrative that freedom in business should feel effortless—and why ease isn’t the absence of work. This is a raw and honest riff for the entrepreneur who's tired of the “do less, attract more” promise and just wants to build something real.

If you've ever second-guessed your devotion, this one's for you.