Krista records post-gym in her “mobile podcast studio” and dives into a mindset block almost every coach faces:

“Is what I’m doing actually valuable?”

After a coaching student hesitated to charge $50 for a session that focused on something as simple as a grocery list, Krista unpacks why coaches often undervalue their work—and how that thinking keeps them stuck, underpaid, and second-guessing themselves.

This is your reminder that coaching isn’t about the topic. It’s about the transformation.

In this episode:

• Why coaches undervalue their work and question if it’s “enough”
• The real reason even simple conversations can be deeply impactful
• How to stop assuming and start asking clients what’s actually valuable
• Why not every client is ready to go deep (and why that’s okay)
• The importance of charging for your work and trusting your role as a coach

🔗 Apply for the mastermind here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 Learn more about the Born to Coach® Training Academy → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/certification⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🔗 DM Krista on Instagram with your favorite takeaway → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/borntocoachacademy⁠