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The Lie That It’s Too Late – Why It’s Actually Easier to Build a Business After 30
If you’ve ever thought, “I missed my shot,” this one’s for you. Today I’m calling out the myth that success has an expiration date and showing you why your 30s and 40s are actually your superpower. I share how I launched my first business at 35, scaled it, sold it, and then started One Wild Brand at 38 – with more clarity, boundaries, and alignment than ever.
We’ll talk about late-bloomer examples, why experience beats hustle culture, and how to start a business or podcast without getting stuck in perfection. Spoiler: there’s always room for the version only you can build.
What You’ll Hear
- Why “too late” is a lie – and who benefits from you believing it
- How starting later gives you clarity, confidence, and stronger boundaries
- The 30-second mindset shift to get moving today
- Why podcasting is still wide open – and exactly how to begin
- The “toolbox” exercise to surface the skills and stories you already have
Timestamps
- 06:00 – Life lately: birthday, family, and perspective
- 08:30 – Today’s topic: the myth of “too late”
- 10:30 – Late-bloomer truth: wisdom, boundaries, and audience fit
- 12:10 – Examples: Vera Wang at 40, Martha Stewart at 41
- 15:00 – From scaling to selling – and why I built differently this time
- 18:00 – Alignment over hustle – designing work that fits real life
- 20:00 – You’re not starting from scratch – you’re starting from experience
- 23:00 – Podcasting isn’t “too saturated” – here’s the data and the plan
- 26:00 – There’s always room when you do something different – niche stories
- 33:00 – What starting later gives you: clarity, resilience, focus
- 37:00 – “Is school too late?” A 30-year career perspective
- 40:00 – Takeaways + your next right step
Resources
- Free guide: How to Start a Podcast in 6 Steps → Download here
- My episode on podcast tools & workflow → Listen here
- Check out my companion blog post: Read here
Keep the convo going
Loved this? Share it with a friend who needs the pep talk. Tag me with your biggest takeaway and the one step you’re taking this week. And if this episode helped, a quick rating or review helps other women find it. 💛
👉 Explore my services & resources: www.onewildbrand.com
📸 Follow along on Instagram: @onewildbrand
View all episodes
By Amanda DeMouraIf you’ve ever thought, “I missed my shot,” this one’s for you. Today I’m calling out the myth that success has an expiration date and showing you why your 30s and 40s are actually your superpower. I share how I launched my first business at 35, scaled it, sold it, and then started One Wild Brand at 38 – with more clarity, boundaries, and alignment than ever.
We’ll talk about late-bloomer examples, why experience beats hustle culture, and how to start a business or podcast without getting stuck in perfection. Spoiler: there’s always room for the version only you can build.
What You’ll Hear
- Why “too late” is a lie – and who benefits from you believing it
- How starting later gives you clarity, confidence, and stronger boundaries
- The 30-second mindset shift to get moving today
- Why podcasting is still wide open – and exactly how to begin
- The “toolbox” exercise to surface the skills and stories you already have
Timestamps
- 06:00 – Life lately: birthday, family, and perspective
- 08:30 – Today’s topic: the myth of “too late”
- 10:30 – Late-bloomer truth: wisdom, boundaries, and audience fit
- 12:10 – Examples: Vera Wang at 40, Martha Stewart at 41
- 15:00 – From scaling to selling – and why I built differently this time
- 18:00 – Alignment over hustle – designing work that fits real life
- 20:00 – You’re not starting from scratch – you’re starting from experience
- 23:00 – Podcasting isn’t “too saturated” – here’s the data and the plan
- 26:00 – There’s always room when you do something different – niche stories
- 33:00 – What starting later gives you: clarity, resilience, focus
- 37:00 – “Is school too late?” A 30-year career perspective
- 40:00 – Takeaways + your next right step
Resources
- Free guide: How to Start a Podcast in 6 Steps → Download here
- My episode on podcast tools & workflow → Listen here
- Check out my companion blog post: Read here
Keep the convo going
Loved this? Share it with a friend who needs the pep talk. Tag me with your biggest takeaway and the one step you’re taking this week. And if this episode helped, a quick rating or review helps other women find it. 💛
👉 Explore my services & resources: www.onewildbrand.com
📸 Follow along on Instagram: @onewildbrand