You’ve seen the headlines. You’ve heard the McDonald’s jingle. And somewhere along the way, you probably started to believe that sonic branding is only for the big dogs - the Apples, the Nikes, the brands with budgets the size of small countries.

But here’s the truth: that belief is holding smaller brands back.

In this episode, we’re breaking down the lie that sonic branding is some exclusive, high-level strategy reserved for billion-dollar companies. We’ll show you why sound is actually one of the most accessible, underused, and high-impact tools a small brand can use - and how it can cut through the noise (literally) when you don’t have a million-dollar marketing machine behind you.

If your brand exists, it already makes a sound. The real question is - are you controlling it, or just hoping for the best?