The Life In Bold Show

What does it take to run an international fashion label while you are working through the hardest year of your own life?

In this instalment of Bold Behind the Brand on The Life In Bold Show, Adrian sits down with Deanna Depetro, co-owner and creative director of Mossman.

Deanna takes us from sewing with her mum and her first job at McDonald’s at 14 and nine months, through a retail career built from the ground up and a move to New York at 24, to the day she took over Mossman and spent years shedding its outlet stigma to build the brand she had envisioned. She shares how a design goes from a runway photo to a finished piece, why backing yourself on the risky styles can pay off, what founder led content has done for the brand, and how she works on trusting her team as a self confessed control freak. She also opens up about grief, a breakup, and what it is like to look like you have it all together when you are working hard to hold it all together.

This one is for anyone building a business or a personal brand who wants the real story behind the polished exterior, and for anyone who needs to hear that you are never behind.

Connect with Deanna:

Instagram: @deannadepetro

MOSSMAN: @mosman

Connect with Adrian:

Instagram: @age_inbold

Podcast Instagram: @lifeinboldshow

Website: www.inbold.com.au

If you are struggling and need support, please reach out to Beyond Blue at www.beyondblue.org.au or call 1300 22 4636.

Hosted on Acast. See acast.com/privacy for more information.

What if the hardest chapter of your story is the exact reason you're so hard to break?

In this solo episode of The Life In Bold Show, Adrian is back from five weeks in Europe with one of his most personal episodes yet. He unpacks why he says being gay is a superpower and what growing up gay has taught him about life at 34.

He walks through five reasons: you know what living inauthentically feels like, you are forced to learn self love, you build immense resilience, you have no biological clock or timeline to follow, and you are born into a community. Along the way he shares what it was like to hide who he was, how falling in love with his straight best friend became the reason he finally came out, and what the rainbow community looks like when it shows up for one of its own.

This one is made for the queer community, for the straight allies who want to understand what goes on behind the scenes, and for anyone who has ever turned the hardest part of their life into their greatest strength.

Content note: this episode contains themes of anxiety, depression, suicide and domestic violence.

Connect with Adrian:

Instagram: @age_inbold

Podcast Instagram: @lifeinboldshow

Website: www.inbold.com.au

If you are struggling and need support, please reach out to Beyond Blue at www.beyondblue.org.au or call 1300 22 4636.

Hosted on Acast. See acast.com/privacy for more information.

Most people treat their CV like a legal document, when it should be treated like a billboard: you've got three seconds to make a recruiter stop scanning and take notice.

After eight years working as a recruiter, Adrian pulls back the curtain on exactly what happens to your CV the moment it lands on someone's desk, and what most people are getting wrong before they even apply. He breaks down how to structure your CV from top to bottom, why tailoring it to every job ad matters more than having the fanciest title, which details to remove completely, and how to write a cover letter that actually gets read.

This one is full of the kind of insider advice recruiters rarely say out loud, built to help you get past the scan and into the interview room.

Connect with Adrian:

Instagram: @age_inbold

Podcast Instagram: @lifeinboldshow

Website: www.inbold.com.au

If you are struggling and need support, please reach out to Beyond Blue at www.beyondblue.org.au or call 1300 22 4636.

Hosted on Acast. See acast.com/privacy for more information.

Are people landing and leaving without engaging? Let's fix that. Your Instagram profile is a shop front, and right now, most people are walking straight past it.

In this Business Bootcamp episode, Adrian runs a full audit of what actually turns a profile visit into a follow, and a follow into an inquiry. He breaks down your bio, your highlights, your pinned posts, and the small settings most people forget to turn on, all the pieces that either build trust in the first ten seconds or send someone scrolling straight back out. Adrian also shares where to grab the free one-page audit checklist so you can go through your own profile in real time.

Connect with Adrian:

Instagram: @age_inbold

Podcast Instagram: @lifeinboldshow

Website: www.inbold.com.au

Hosted on Acast. See acast.com/privacy for more information.

Every interaction you have, every choice you make when no one's watching, every way you show up when someone is, all of it is quietly building or breaking your reputation whether you're paying attention or not.

In this episode, Adrian breaks down the four pillars that make up your Personal Brand: your thoughts, your actions, your communication, and your appearance, and why every single one of them is either adding a brick to the reputation you want or the one you don't. He pulls from his own journey building a personal brand across recruitment, coaching, and now In Bold and explains why this episode isn't just for business owners or content creators. If you have a job, a relationship, or a pulse, you already have a personal brand, the only question is whether you're building it on purpose. This one will make you rethink every small decision you've been making on autopilot.

Connect with Adrian:

Instagram: @age_inbold

Podcast Instagram: @lifeinboldshow

Website: www.inbold.com.au

If you are struggling and need support, please reach out to Beyond Blue at www.beyondblue.org.au or call 1300 22 4636

Hosted on Acast. See acast.com/privacy for more information.

Adrian marks his 34th birthday with a rapid-fire solo episode running through the ten things he'd go back and tell himself at 24, pulled straight from what's actually moved the needle in his business, his personal brand, and his life.

He covers why doing everything at once is a fast track to burnout, why your network outlasts your bank balance, why perfection is just a well-dressed form of procrastination, and why there's no such thing as an overnight success even when social media makes it look that way. He also gets honest about the parts of healing that don't stay finished, including work he's still doing today that he assumed was long closed.

This one is perfect for someone who's still very much figuring it out and building thier dream life.

Connect with Adrian:

Instagram: @age_inbold

Podcast Instagram: @lifeinboldshow

Website: www.inbold.com.au

If you are struggling and need support, please reach out to Beyond Blue at www.beyondblue.org.au or call 1300 22 4636.

Hosted on Acast. See acast.com/privacy for more information.

You don't need more followers. You need to learn how to communicate with the ones you’ve already got. Why do we think we need to hit 50k before we can start making real cash?

In the first episode of the Business Bootcamp series on The Life In Bold Show, Adrian breaks down exactly how to get fully booked with under 5K followers, and why chasing a bigger audience before you try sell to your current one, is one of the most common ways business owners stunt their own growth.

Adrian explains how to define what fully booked actually means for you, why picking one dream client and speaking only to them changes everything, how to build an offer around real market research instead of guesswork, and why stories, not grid posts, are where the actual selling happens.

Connect with Adrian:

Instagram: @age_inbold

Podcast Instagram: @lifeinboldshow

Website: www.inbold.com.au

If you are struggling and need support, please reach out to Beyond Blue at www.beyondblue.org.au or call 1300 22 4636.

Hosted on Acast. See acast.com/privacy for more information.

Manifestation has a branding problem. The vision boards, the high vibe energy, the affirmations you repeat until they feel hollow etc. For a lot of people, this stuff isn't working. Not because manifestation doesn't work, but because the way it's being sold to us is completely wrong.

In this episode of Bold Behind the Brand, Adrian sits down with Melbourne-based manifestation coach Laura Grady, one of the first women in Australia to bring a practical, grounded approach to manifestation that actually sticks. Laura has been working with clients since 2017 and brings together psychology, hypnosis, and subconscious identity work to help people move past the surface-level stuff and into real, lasting change.

This conversation goes from the very beginning of what manifestation actually is, through to the deeper subconscious work that most people never get to. Laura and Adrian unpack why trying to be "high vibe" all the time can make things worse, why affirmations backfire for most people, and what the relationship between your nervous system and your ability to take action really looks like. Laura also shares her 30-day practical framework for manifesting something specific, one you can start using the moment you finish listening.

If you have ever felt like you were doing all the right things and still not seeing results, this episode is going to change how you look at the whole process.

Connect with Laura:

Instagram: @lauragradyy

Connect with Adrian:

Instagram: @age_inbold

Podcast Instagram: @lifeinboldshow

Website: www.inbold.com.au

If you are struggling and need support, please reach out to Beyond Blue at www.beyondblue.org.au or call 1300 22 4636.

Hosted on Acast. See acast.com/privacy for more information.

You already know what you should be doing. You know you should post the content, go to the gym, follow the plan. So why don't you?

In episode five of The Life In Bold Show, Adrian breaks down the real reason discipline feels impossible for most people, and it has nothing to do with willpower, laziness, or not wanting it badly enough.

He gets into what is actually happening inside your brain every single time you break a promise to yourself, why your brain is biologically wired to work against you, and what that is quietly doing to your self-belief over time.

This one is equal parts confronting and practical. Because once you understand what is going on neurologically, you cannot unsee it. If you have ever told yourself that you are just not a disciplined person, this episode is going to change the way you think about that.

Connect with Adrian:

Instagram: @age_inbold

Podcast Instagram: @lifeinboldshow

Website: www.inbold.com.au

If you are struggling and need support, please reach out to Beyond Blue at www.beyondblue.org.au or call 1300 22 4636.

Hosted on Acast. See acast.com/privacy for more information.

What does it actually take to walk away from a comfortable, well-paying career and start completely from scratch? For Megan Cross, it meant taking a pay cut, swallowing her pride, and betting everything on herself at 30.

In the first ever Bold Behind the Brand guest episode, Adrian sits down with Melbourne personal stylist and content creator Megan Cross to talk about the messy, unglamorous reality of changing your life when the world expects you to have it all figured out.

Megan shares how she left a six-figure recruitment career, stepped back into an entry-level role to build her skills from the ground up, and quietly built one of Melbourne's most respected personal styling businesses. No shortcuts. No overnight success. Just consistency, sacrifice, and an unwillingness to quit.

This conversation is for anyone who has ever thought it was too late to change, too risky to start, or too embarrassing to begin again.

Connect with Megan:

Instagram & TikTok: @megancrossstyle

Connect with Adrian:

Instagram: @age_inbold

Podcast Instagram: @lifeinboldshow

Website: www.inbold.com.au

If you are struggling and need support, please reach out to Beyond Blue at www.beyondblue.org.au or call 1300 22 4636.

Hosted on Acast. See acast.com/privacy for more information.